About the Project
Friday was instrumental in shaping SAMMEE’s digital journey, from establishing a successful email marketing strategy to securing a spot in Nordstrom’s holiday pop-in program. Our efforts in scaling search and paid social campaigns significantly elevated SAMMEE’s brand presence in the competitive beverage market.
Role
Brand & Product Consulting
Paid Social & Search Setup and Management
Branded Content & Creative Production
Email & SMS
Social Channel Growth
Partnerships Strategy
Credits
Client:
SAMMEE
Platforms & integrations used on this project:
Google
Meta
Shopify
Klaviyo
Building out Email & SMS
When we started working with SAMMEE, our mission was straightforward: elevate their email and SMS outreach from basic communication to a key revenue driver. We focused on setting up essential flows and campaigns, aiming to transform each message into a meaningful conversation with their audience. It was about more than just sending out information; we wanted to engage customers on a personal level, making them feel valued and connected to the SAMMEE brand. This approach paid off, turning these channels into significant contributors to SAMMEE's business growth.
Transforming SAMMEE from a concept into a standout brand in the crowded beverage market.
Creative Content Production
In our work with SAMMEE, we dove deep into what makes their brand special, focusing on crafting social ads that do more than just showcase products—they tell the SAMMEE story. Our collaboration was hands-on, blending their unique brand voice with visuals that pop, aiming to capture the essence of the boba experience. It was about creating moments, not just ads, that resonate with boba lovers and bring the SAMMEE community closer.
This process wasn’t just about looking good; it was about feeling right. Every piece of content was designed to elevate the SAMMEE brand in an authentic and engaging way.
60%
Increase in YoY Sales from Paid Social
24%
Lowered CAC
+2.4%
Increase in CVR
25%
Attributed Revenue from Email
2 Years
Retail Management for Nordstrom's Annual Pop-in
4.8x
Average ROAS
More Case Studies
Back to Top ↑