About the Project
Prior to partnering with Friday, YouFit was unsuccessful in driving new users to join through non-branded search efforts. Their cost-per-join on non-brand search was more than 10x that of other channels like paid social. Friday audited and reviewed the entire Google Ads account and developed a comprehensive restructure plan that would optimize both brand and non-branded efforts in addition to scaling through performance max.
Role
Google Optimization and Management
Budget Forecasting
Creative Consulting (Video)
Google Display Network
Credits
Client:
YouFit Gyms
Platforms & integrations used on this project:
Google
Lowering Cost Per Join
We embarked on a mission with YouFit to redefine the economics of membership. Our challenge was not just to attract more members but to do so with unparalleled efficiency. Through a blend of innovative strategies and a deep dive into data analytics, we achieved a monumental milestone: reducing the cost per join by an astounding 97.5%. This wasn't just about making numbers work; it was about crafting a strategy that resonates with efficiency and effectiveness at its core.
Optimizing YouFit’s strategy for customer acquisition while scaling growth channel.
97.5%
Improved Non-branded CPJ
11x
Joins from Non-branded Efforts
5x
Total Leads Generated
2x
Total Customers Acquired
+18%
Increase in Google Ads Revenue
+24%
Increase in Brand Awareness
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